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In this podcast, we explore how digital tools, AI, data and innovation are shaping the future of work and HR — creating value for organisations, employees and leaders.
Originally launched in Swedish, the podcast is now published in English. Episodes 1–104 are in Swedish; from episode 105 onward, all new episodes are in English.
Contact: hej@hrdigi.se
In this podcast, we explore how digital tools, AI, data and innovation are shaping the future of work and HR — creating value for organisations, employees and leaders.
Originally launched in Swedish, the podcast is now published in English. Episodes 1–104 are in Swedish; from episode 105 onward, all new episodes are in English.
Contact: hej@hrdigi.se
Episodes

Monday Feb 09, 2026
Who are Frontline Workers? And why they are Hot in HR Tech
Monday Feb 09, 2026
Monday Feb 09, 2026
Anna Carlsson explores why frontline workers—those in retail, healthcare, transport, and more—are the next big opportunity for HR tech. In Sweden often called "Kollektivanställda" or "Bluecollar workers", but without a shared definition. She defines frontline roles, explains the Nordic gap in strategy and terminology, and highlights how mobile-first tools, AI-driven recruitment, and automated onboarding can deliver rapid returns.
Anna urges HR and IT to collaborate, make access a day-one decision, and prioritise frontline in digital strategies so organizations can move from manual processes to scalable, value-driving solutions.

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